About Us - Gustav BAEHR GmbH

With 75 years of experience, we are the wholesaler in the fields of podiatry, foot care, cosmetics, wellness, and nail design.

Our Mission: We contribute to people having healthier feet.

That's why our almost 135 employees, at 2 locations (Waiblingen and Hamburg), work focused and targeted on high-quality products as well as an all-around inspiring service.

Jubiläums-Zeitschrift - "75 Jahre Gustav BAEHR GmbH"

Who We Are and What We Do...

Hochwertige Produkte bei BAEHR - hier Instrumente

High-Quality Products

At the forefront of our priorities are high quality and fantastic, modern active ingredients. We offer a wide range of innovative own brands and established trade brands.

Erstklassiger Service bei BAEHR - Beratungssituation

First-Class Service

Our specialized consultants undergo annual refreshers as medical product advisors. Our field service is available to come to your establishment for your equipment needs.

Informative Seminare bei BAEHR - Vortragssituation

Informative Seminars

Looking to expand your knowledge base? Want to keep your expertise up to date?
Explore our exciting seminars and webinars.

2 Showrooms

Both at our headquarters in Waiblingen and at our branch in Hamburg, we offer state-of-the-art spaces with exhibits.

Modern Webshop

Ordering conveniently and quickly? Anytime, day or night? Possible in our online shop. We're always working on security and ease of use.

Viele Messeauftritte - Detailausschnitt Messestand

Numerous Trade Shows

Every year, we exhibit at various trade shows for you. Additionally, we host exciting in-house exhibitions in Waiblingen and Hamburg.

Development of BAEHR

» Foundation

in the year 1949

The foundation for what remains a successful company to this day was laid when the Hamburg merchant Gustav Baehr established the company "Technik Baehr" in Waiblingen. The initial clients were goldsmiths, dentists, and dental surgeons. Over time, foot care specialists and beauticians joined the clientele.

» Gustav Baehr GmbH

im Jahr 1969

1969 was the year when the company "Technik Baehr," which had grown significantly in terms of offerings, services, and expanded product range, evolved into the "Gustav Baehr GmbH."

» Expansion

in 1977

The sons Elmar and Dieter Baehr took over the company and continued the course of steady expansion.

» Change in Leadership

in the year 2006

Under the leadership of CEO Michael Ladwig, the company Baehr successfully continues into the future. Meanwhile, the family business has become one of the leading providers in the foot care and cosmetics market.

» Growth

in the year 2014

From a small one-man operation, it has evolved into a large, thriving company with over 100 employees, successfully represented nationwide in Germany and maintaining numerous international partnerships.

» Awards

in 2017

Over 70,000 reader votes have been counted, and each of our three products submitted for the vote has made it to the winners' podium. Our foot care device, BAEHR TEC A2000, received first place for the second consecutive time at the BEAUTY FORUM Readers' Choice Award 2017 in the category of Foot Care Devices and Cabins. Another fantastic testament to the uniqueness of our products and a tremendous motivation for us.

» Expansion

in 2018

The acquisition of additional vast warehouse spaces enables a significant increase in our capacities. For you, this means in the future: high availability and fast delivery, a larger and more diverse assortment, smooth and prompt order processing.

» Repeat Award

in 2019

We are very grateful for your vote, and with your support, we win the first place for the third consecutive time with the foot care device A2000 (medical product).

» New Software

in the year 2020

As of January 1st, we are launching a completely new company software to provide you with even faster service and product deliveries in the future.

Photo Gallery: Impressions from Today and 1983!

A lot has changed at BAEHR. We would like to take you on a journey through time with a few pictures.